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how to improve your vocabulary in 3 easy steps

Personal Dictionary: Well, this is actually one of the most efficient ways to learn new vocabulary and track your overall progress. Buy a new notebook or create a new memo on your phone where you will regularly update a word list of all the new English vocabulary you have mastered thus far. A Word A Day Keeps All Worries Away! : Try to learn a new word every day. Growth is a gradual process. A new word everyday will add a branch to the tree of your English Vocabulary. A Dictionary Is A Must: Words are incomplete without proper meaning and association and for that you need a handy dictionary. Keep one near so that whenever you have to tackle a tough word, you won’t feel alone. Engage in Conversations & Use the Newly Learnt Words in Sentences: Engage in active conversations and use your words while speaking or in oration.  Word Games & Crossword Puzzles: Challenge your colleague in a word game or sit with your family engaging with each other in word games and scrabble. Crossword puzzles are mostly based on tough words and it is another great way to add to your ever growing vocabulary.  Knowing The Roots: There are many English words whose roots are in ancient languages like Latin and French. Having a clear knowledge of roots just makes it easier to remember the word. Making Words Meaningful: understands new verbal concepts better when they are linked to an image or another concept. For example, if you learn the word “temperament”, you may link its meaning to “temperature” to memorize it easier, and more importantly, be able to recall its meaning based on that connection at any given time. The concepts you connect don’t have to be related in any way as long as they help you memorize new vocabulary. Repetition: Repeat the previous words so that it’s imprinted in the memory through constant usage, thinking and writing.  Write and Label: Form sentences with the learnt words and use it in different kinds of writing. Label the names of complicated things and use sticky notes to remember the tough ones.  Listen: Listen to the English news broadcasts. There are several news channels. It’s a great way to come across new words that is specific to some situation or some new term that has been coined lately. Actively Use What You Learn: Don’t limit your practice of new words to mere app usage and simple repetition to check what you know. Your true mastery shines when you are able to use new vocabulary in a real-life setting. Engage in conversations. While doing so, try to include those new words where appropriate as a sign of confidence and for additional practice. Read: Reading, in combination with a dictionary, is one of the best ways to come across new vocabulary. What is more, try to read as many different reading materials as possible, e.g. books, newspapers, magazines, etc. to be able to find a variety of new vocabulary Analyze Vocabulary In Context: When reading, try to test yourself by not checking the meaning of new words in a dictionary immediately. Instead, infer the meaning from context. Just continue reading after stumbling upon a new word and you’ll see that this particular task is, in fact, not that hard. It’s a more advanced method of mastering new vocabulary but it’s definitely worth a shot. Make Use Of Games And Apps: This is probably the most frequent method of learning new vocabulary and mastering new languages among the learners of today. Most language learning apps, such as Duolingo, Memrise or QuizUp are vocabulary-centric and utilize repetition and behavioral patterns to aid your learning process and help maximize your time and effort. They’re easily accessible and usually don’t have any time restraints so you can basically learn only when you want to. Stay Motivated: This is actually the backbone of learning anything new, especially when it comes to languages. We’re talking about motivation. In order for you to improve your vocabulary as much as you can, you need to cultivate the curiosity to learn new words every day. It’s the inner motivation that can fast track your progress and get you way past your goals at any given day. We all know that visuals give a deep impact on our minds to learn something. In this new Visual Vocabulary Drive, so create visuals. The reading comprehension from which 50% of the English language section questions are based requires the candidate to have a good reading skill and requires a good hold on the English vocabulary. A good vocabulary will give the candidates of a better understanding of the comprehension which will benefit them in scoring maximum marks. A good vocabulary also helps a candidate to crack the interview round of the banking exams. The candidate can form a sentence perfectly if he/she has a good vocabulary. Apart from the reading comprehension section, there are multiple English tests where vocabulary can be used. Start Learning Where You Are: Whether you are at your home or at work or at any part of the world, if you come across a new word, don’t leave it. Instantly look up its meaning and usage. Learning comes with a flow. It’s up to you whether you nourish it or let it wither.

Coaching Select July 27, 2022

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Learn How to master the ART of story telling

Giving yourself time to craft a masterpiece is a lesson worth learning. It is not solely reserved for those certain creative members of society. Know and engage your audience: Storytelling is a good medium often chosen to inspire and engage. It offers you the ability to spread your message and be heard by wider audiences while providing actionable takeaways for your audience. However, succeeding is not always as easy as it seems. The only way to get PR exposure through story-telling is understanding and engaging with your target audience. They should remain at the forefront of your mind. Ask yourself whether your content is interesting or not. Will it engage and inspire? Will it help people recognise and reframe their limiting beliefs? Including questions will engage your listeners and produce good results as well as inspire and empower your audience, increasing your likability among others. Supporting your story with images and videos will paint a picture for your audience and engage them even further as most people are visual learners. It is crucial to keep your story relevant to not only the audience but to the overall moral. While looking to engage your audience you must include relatable content in your work. Do not forget, telling a story is just like bringing your audience on a guided tour, you know the destination and it is up to you to bring the audience there. Establishing a tone before you begin comes first and foremost: Before engaging with your audience, you must analyse them. Consider what particular aspects will resonate with the type of people you’re dealing with. What will achieve good results and keep them interested? You want them to care and empathise with the story you’re telling while the reason for its telling is still clear and understood. Providing the audience with sufficient detail is crucial for their understanding and clarity on the subject. Portraying each story in a way that will resonate with each listener and keep them on their toes is a successful storytelling technique used by many thriving entrepreneurs. You must value the listener and their time: to maintain a mutually loyal relationship. Keep in mind that stories strongly influence the way in which we choose to see the world and interact with people around us. If applied correctly, it can be used to bring people together, increase your PR network, build and share knowledge as well as develop communal trust. The moral of the story: Each and every story has a message, a purpose, a meaning, which needs to be clearly visible and understood by the end. This particular focus is the story’s intention and holds within it a desired outcome and reaction from its listeners. Before writing, you must ask yourself, what is my intended message? What am I writing about? Narrow down what your message is and what you want your audience to take from your story. Telling your tale in an authentic way while being discerning and selective in what you include will lead to the formation of a strong, solution-focused story. Not only do you want to impact lives with your words but transform your own PR campaign. Be creative and engaging in order to entertain your listeners but ensure your content is relevant when conveying your message. be present and active throughout the telling of your story: it will enhance the engagement of the audience. Keeping them alert to your story will release certain endorphins which increase long-term learning retention. When a listener fully engages themselves in a story, they begin to assume the role of its protagonist. In turn, this increases their relation to the experiences as they find themselves in the described situation. Ensuring the audience has closure at the end of the story is crucial. That they can pinpoint the lesson learned without hesitation or any unanswered questions hanging in the air. Be honest: Honesty is a must have when reciting a story hoping to connect and resonate with your audience. Human interaction and personal experience speak a thousand times louder than any article, especially when told honestly. Providing your audience with context and creating images will go a long way in capturing their attention while engrossing them in your story. Having the confidence to tell your story and nobody else’s will sustain the audience’s attention, receive their respect as well as provide a clear motivated desire to help others. Expression and excitement come hand in hand with honesty and can engage your listeners from the beginning, holding their focus throughout. Adding comedic, emotional or inspiring elements is a tactic that will make your story-telling a more immersive experience for everyone involved. Being honest creates a meaningful connection between you and your listeners. Providing them with a positive, thought-provoking experience that acts as a powerful strategy used in building personal relationships with clients and potential clients. It even offers the possibility of triggering personal breakthroughs or epiphanies for those listening. You serve as a voice for those who share your experiences and emotions which in turn develop a good rapport and likability for you and your work. Story-telling can have a great effect on people’s lives : how they live them and if done correctly can scale massive growth for you and your PR pursuits. Mastering this art can work wonders for your PR campaign, serving as a powerful marketing strategy. Keeping in mind that experimenting and failing is all part of the process to bring you to your desired destination. Practice and feedback should be welcomed when analysing areas of your story that need adjusting. Both in the business world and life, your success is linked to your ability to create and hold connections with people and build trust. Aim to inspire and your story will not fall short of the mark. Giving yourself time to craft a masterpiece is a lesson worth learning. It is not solely reserved for those certain creative members of society. Anyone can acquire the skills it takes to form and tell a good story, though it may seem daunting at first. That is why we have compiled three main methods we believe will help you take the plunge into storytelling and set you on the path towards becoming a Jedi storyteller. The title ‘Storyteller’ might seem very basic and people often think that anybody and everybody can do this, however, quite the contrary is true for successful storytellers. While it is certainly possible to tell a story to your friends and family, it is a completely different thing to be a professional storyteller, and you need to be prepared for it. People buy costly tickets just to hear the storyteller for a few hours or minutes. Hence, you need to be good enough to deserve their love, support, time, and money. Here are some of the most basic but necessary skills that a professional storyteller must have: 1. Very good communication skills - It is no secret that in order to be a good professional storyteller, you must have very good communication skills. The primary reason being that a major part of doing a job of a storyteller is to deliver the plot, idea and feel of the story to the audience. The audience first needs to understand each and every word coming from of you, then connect it with the plot of the story and get the essence of each character along with the plot. You need to have great mastery over voice modulation techniques in order to bring each character of the story to light. You also need to confirm the majority of the age group of your audience so that you can converse in a way that they don’t get bored. You need to check the mood of the audience in order to know the timing as to when to deliver what type of plot. Thus, in all, it can be said that the key to professional storytelling is communicating the idea of the story properly, with all other things being secondary. 2. Some amount of theatrical skills - Audiences in storytelling are often seated with the storyteller in closed spaces and watch the storyteller the whole time while listening in order to gather the expressions and grasp the feelings attached to each character and story in general. Hence, it is always good to have some theatrical skills along with adding a little bit of drama while telling a story in order to make the presence of the story more strong. It also helps in increasing the concentration of the audience towards the storyteller and can resonate with them more, such that they don't get bored and tired halfway through the story. 3. Selecting the suitable content to be delivered - While you may have great communications skills along with a substantial amount of theatrical skills, you can never be entirely sure that you will kill it. A good storyteller knows when to tell what type of story. Thus, before a performance, assess certain factors like the demography, the timing, the energy level, the kind of content that is trending the most, etc. The combination of these factors will help you select what type of content should be delivered so that your performance can be an exciting experience and leaves its mark on the audience Key Responsibilities of Professional Storytellers Much like any other profession, a professional storyteller also has certain responsibilities. Here are some of the key responsibilities that you must remember while making a career in storytelling: 1. While storytelling is an art and you have your freedom of expression, you still need to be careful such that you do not instill negative thoughts in the minds of your audience. 2. As a storyteller, you will have a lot of influencing power over your audience, you need to be sure that you don’t spread hate for any community, religion or individual so that panic and riot can be avoided. 3. While it is not necessary, it's always good to have a moral to the story so that people can always take back something from your story. 4. As a professional storyteller, you must help others in a way to go along the path and learn from you as much as possible. 5. While brand deals are lucrative and you must definitely consider them, you should always put your audience first, such that any product or service that you are advertising does no harm to your audience.  Here is a step-by-step guide on how you can start your career as a professional storyteller. Select the type of stories you want to deliver - It wouldn’t be wise to just start out with anything. Remember that first impression is very important. Before performing in front of a huge audience, you must experiment and try out several types and forms of stories and content. Then, make a priority list of what works and what doesn’t work out for you. After a series of trials and experiments, you should finally select what type of content you want to deliver and perform. Start out with storytelling in some free / volunteer clubs – You cannot expect to earn a whole lot of money right at the start. Neither would you want to face the rage of people by not performing up to their standards and still taking their money. So, it’s always best to start in some free or volunteer clubs. Here you will meet different types of people, amateurs as well as professionals, who want to try out some new material. You can constantly discuss, learn, and improve alongside other fellow storytellers. Read a lot - Reading is in general important for everybody but especially in the field of professional storytelling. When you read, you come across a lot of new ideas and scenarios, which can inspire you to write your own content. So, make reading your daily habit if you want to grow as a storyteller.  Do some research and data analysis - It is not a hidden fact that data analytics in any field can help you get better results. Before doing anything, especially when you are paved the way through professional storytelling, you must always analyse everything before going for a new performance. There are several data analytics tools available online that can help you select the content, time and place of your performance. Work on criticism and feedback - It's no good continuing with a career in storytelling if you are not improving daily. And improvement cannot take place effectively without taking in the criticism and feedback properly. It is necessary to segregate the genuine criticism and feedback from hate. But once you do come across any constructive feedback, take note of it and work efficiently to improve the content further for your audience. Below listed are some alternative storytelling jobs that you can consider pursuing. 1. Videographer - You can make interesting videos and create amazing content merging it with the stories and writing. You will often need to be available at the filming sets in order to check if the expressions, cinematics, and sounds are portrayed in the manner that you had envisaged. 2. Editor/ Writer - If you are a good storyteller, you can also take up jobs that require good writing skills. A storyteller can write content that can be quite relatable to the audience and this might be very beneficial for articles and blogs that can be put up online or even in movies, drama theatres or news. 3. Blogger - This job is not much different than a storyteller, the little twist is that a career in blogging requires you to have extraordinary writing skills. The basic skill is the same, you have to describe or convey your feeling regarding certain topics to your audience. One extra element that adds up in blogging is sharing about your personal life. You need to be a little more extroverted and have to show more real-life happenings in order to be a successful blogger. While storytelling is about creativity, blogging is more about showing real-life happenings creatively. 4. Director - You can become the director of short films or even movies that make it to the cinema if you grow big enough. Story writing becomes a very essential part of it as movies and cinemas ultimately boil down to storytelling but in a more creative way. 5. Scriptwriter - How can we possibly forget scriptwriter when talking about movies and dramas? Whether it is a small advertisement featuring over FM or a big blockbuster movie that is yet to be released in the cinema halls, all such kind of content requires a good script. And who can write a better script than a storyteller? Hence, scriptwriter, screenplay writer or scenarist is among the best storytelling jobs out there.  

Coaching Select July 05, 2022

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Skills required for top Business Analyst

Business annotators, according to the International Institute of Business Analysts (IIBA), are change agents, and one of their key responsibilities is to bring change into a company. These changes might be high-level, such as large-scale structural or policy changes, or more specific, such as identifying cost-cutting options. In any case, a business analyst’s modifications should assist an organization in identifying and releasing new possibilities. To meet their business demands, business annotators will also create or update computer systems. The business analyst gives requirements to the IT department in order for this new technical system to be developed, as well as supporting the system’s testing and deployment. Business Analyst Duty A business analyst examines data sets in order to find methods to improve an organization’s efficiency. The business annotator must be able to communicate effectively within these various organizational groupings, serving as a diplomat at times and presenting ideas in ways that colleagues and stakeholders will understand and enjoy. four types of analysis that business annotators perform: Strategic planning: assessing a company’s shifting demands Business model analysis: developing policies and approaches to the market Process design: standardizing processes Systems analysis: interpretation of requirements for the IT department   How to Become a Business Analyst: Essentials First, you are required to pursue an advanced Business Management Courses preferably in the areas of Business Studies, Business Economics, Finance or related disciplines. Secondly, a few years of industrial experience for entry-to-middle executive roles is desirable. Both of these elements gear individuals for the business annotatorpositions in the industries of portfolio management, human resources, consulting, technology management as well as logistics, operations, supply chain management, etc. Further, skills of quantitative analysis, problem-solving, written and verbal communication, critical analysis, research and organisational skills, amongst others are highly appreciated.   Strong in Mathematics Critical Thinking Analytical Skills Leadership and motivating others Good knowledge of IT Positive attitude towards changes Impressive analytical skills Eye for Detail Keen Observation Passionate to create technical solutions Dedicated to developing technology solutions Communication abilities that are exceptional Ability to operate under pressure adhering to strict timelines Communication Skills Basic Skills For Business Analysts Microsoft word (word processing). Spreadsheets. Powerpoint presentations. Charts. Diagrams. Email. Knowledge Of Software Testing Skills Software testing is sometimes part of the job of a business analyst. Due to this, business analysts should clearly understand different methodologies to test software. They should also know the benefits and drawbacks of different testing methods. Apart from all this, they should also know the best testing type for the software. For testing the software, the business analyst should have some basic knowledge, and they are as follows- Test cases Manual testing Test scripts Automated tests Knowledge Of Using Database The business analyst should have a clean hand in the database. They should know how to compile and manipulate data, and to perform these functions, one should have a deep knowledge of databases and the types of databases. The knowledge that a business analyst should have regarding database are as follows- They should know about relational databases such as SQL Server, Oracle, and MySQL. They should also know about non-relational databases such as stores of key volumes, document stores, and wide column stores. They should have knowledge of cloud databases. They should have knowledge of real-time databases. Good Research Skills They will be able to gather all the relevant information from the appropriate sources. They will be able to develop a hypothesis. They will be able to write comprehensive reports. Communication skills:Business analysts must work in teams, gathering sometimes complex technical data and presenting it to a variety of firm stakeholders. They’ll have to present their answers in a clear and understandable manner, as well as interpret and negotiate amongst parties. To acquire approval for ideas from superiors in the organization, business analysts must have good writing and oral skills, as well as confidence in a leadership role. Business knowledge and critical thinking: Business analysts must be well-versed in many aspects of the firm with which they are tasked. They must understand the functions of various personnel and departments, as well as how these departments interact and rely on one another. They must also be able to see the individual company in the perspective of the larger industry. They will be able to successfully assess data points and develop strategic strategies for the future with this business understanding. Technical skills: Business analysts can employ a variety of technological tools, such as those for diagramming, data crunching, wireframing, requirement management, and results presenting. Business annotatorare becoming increasingly technical, with understanding of computer programming, large data mining techniques, database administration, and systems engineering becoming increasingly important. Should Have Good Documentation Skills There are different types of documentation, and they are as follows- The System documentation. The User documentation. The Process documentation. The Source code documentation. A business annotator may be needed to do the following tasks as part of the process: Communicate with coworkers to have a better understanding of the company’s requirements. Collaborate with stakeholders to have a better understanding of the service or product offered. Surveys, seminars, and testing should all be conducted. To arrive at conclusions, analyze and model data.

Coaching Select June 06, 2022

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Importance of excel skills in data analytics

All businesses rely on certain valuable data and metrics to make critical business decisions. Be it monthly website traffic, product sales, logistics costs or revenue generation.  A Data Analyst is a professional who organizes, interprets and provides insights about such business data in order to drive informed business growth. In other words, a data analyst transforms numerical data into plain language for managers and executives to leverage business processes, reducing costs for instance. Contrary to typical belief, a career in this field can be creative and challenging. As a Data Analyst, your work will involve much more than simply operating with numbers and mathematics all day. A close parallel for a data analyst can be a detective who observes information, digs in for clues, trends and patterns and arrives at relevant conclusions in order to solve a case. Likewise, data analysts operate within an organizational framework, analyzing important business numbers and presenting the findings in interesting ways through graphics, charts, content and more.   Skills Required Pursuing a career in data science and analysis undoubtedly requires one to be excellent with numbers, but not just that. You will require a set of technical as well as strategic thinking skills to deal with complex business data and extract meaningful insights.  Microsoft Excel – Getting hands-on with spreadsheet tools like Google Sheets and Microsoft Excel is a must-have skill when it comes to handling business data. Advanced knowledge of MS Excel such as familiarity with Macros, VBA, etc.. will help you organize, interpret and manage business metrics as a data analyst, besides being a time-saving asset. SQL – Ever wondered who recommends your favorite products on online shopping platforms? It’s an SQL expert! SQL is a database management system that is at the centre of organizing Big Data. There are many uses of SQL for a data analyst to derive conclusions about business data. Statistical Programming – Knowledge of programming languages such as R and Python will take you higher on the ladder as a data analyst. They make the process of data analysis 10 times faster as compared to Excel and SQL, besides enabling management of complex or large data sets. Data Visualization – As a data analyst, unless you are able to formulate a narrative about how data can help in an organization’s growth, your findings are unlikely to impact any growth. With data visualization skills, a data analyst will be able to get his/her conclusions across for the stakeholders to make informed decisions. Critical Thinking – Modern business problems require modern solutions. Therefore, thinking from multiple perspectives and synthesizing implicit connections is a prerequisite to pursue a career as a data analyst.   Courses You Can Take to Become a Data Analyst Undergraduate Postgraduate     B.Sc Computer Science – Artificial Intelligence Masters of Science in Data Analytics B.Sc Computer Science, Economics and Data Science M.Sc Statistics – Data Science B.Sc Statistics and Data Science M.Sc Applied Analytics B.Sc Data Science MS Artificial Intelligence and Innovation B.Sc Artificial Intelligence MBA Data Analytics   Is Data Analytics a Good Career? Data is the backbone of businesses in all industries – from retail, banking and healthcare to education, government and even communications. This dependency on data has only increased with digital transformation. According to a report by India Today, India is predicted to have more than 11 million job openings in the field of data science and analysis by 2026. It is, therefore, safe to say that becoming a data analyst is a job for the future. Essential Excel skills and its importance in Data analytics Pivot Tables: Pivot tables are a crucial part of data analysis for more than 20 years now. At the moment, it is now impossible to imagine a business running without this tool. Pivot tables summarize, sort, reorganize, group, count, total or average any data in a given table. With a pivot table, you can quickly transform columns into rows and rows into columns. Advanced Charts: Advanced excel charts are a great way of creating compelling and accurate data for a business or a company. There are three types of advanced excel charts that you can use as a data analyst to impress your manager and create a rapport with them. Sparklines – These charts are small and lovely in visualizing trends like increase and decrease in value. They include line, column, and win/loss. Gantt charts – Data analysts use these popular charts to track the activities of a project against time. Gantt charts are called bar charts. Thermometer – Thermometer charts are great in visualizing the actual value and the target value of an activity. Worksheets: A worksheet is a collection of cells organized in particular rows and columns. Usually, each worksheet contains over 1048576 rows and 16384 columns where you can manage your information. Data analysts use worksheets to add and analyze their data on a given workbook. Once you open an excel workbook, there will be tabs at the bottom of the window where you can easily insert a new worksheet. Operators: Operators in Excel specify which calculation to perform on a given distribution of values. Data analysts use these four types of operators daily in Microsoft Excel as follows: Arithmetic operators – Used for addition, subtraction, multiplication, and division. Comparison – Used when comparing values. Text – Used to join two or more texts to form a single text line Reference – Used to reference ranges in your Excel sheet Data Validation: Data validation is a handy tool used to set validations on any data entered into your worksheet. It means that data is accepted only when it meets specific validation criteria. Otherwise, you will get an error message that the values are invalid and rejected. You can create data validation rules on decimals, whole numbers, lists, date, time, custom, and any value. This tool ensures that a business can completely trust the data produced by analysts to be accurate and useful. The different alert styles stop and warn the user from entering invalid data in a cell. Quick Analysis: Data analysts use quick analysis in Excel to format their data into a chart, table, summary formula, highlighted figures, or sparklines with just a few clicks. Formatting data makes it possible to analyze your data quickly and easily instead of going through various tabs. Unique: A data analyst uses the unique function in excel to return a list of unique values in a list or range. The values can be numbers, texts, dates, and times. Excel will automatically create the required size range after you press enter. You can also extract a list of unique values using an array formula, a pivot table, or a power query. Graphs : Graphs create a clearer picture of a set of data values as compared to tables. Good decisions are made based on the impact that the images provided. They allow managers to incorporate this information so that it is helpful in analysis and future statements. Power Query: Power query is an essential excel tool that you should know to be a good data analysis whizz. The function makes importing and transforming data from different sources a simple task. Transformation involves cleaning and reshaping your data as needed; you can choose to remove a column, change rows or merge tables. With a power query, you can set up a query once then reuse it after refreshing. Formatting Data: In data analysis, formatting refers to the general appearance or presentation of your task. Data formatting means that as you enter data in a new worksheet, StatsDirect determines the data type and applies the appropriate format. By default, all cells in a worksheet use the general layout, but a data format arranges the data fields for a specific shape. For instance, you can change the appearance of a number or format the alignment, font, and border of the spreadsheet. Formulas: Formulas are expressions that calculate the value of a given range of cells in excel. There are so many advanced excel formulas that every experienced financial analyst should know. The formulas range from simple primary mathematics to very complex statistical, logical, and engineering tasks like IF functions. Excel is probably the most convenient and commonly used spreadsheet for data analysis in many corporations, firms, and businesses. Even with larger data sets, Excel makes it easy for users to study and visualize the information more accurately. Learning and using the above excel skills correctly is the key to success for your profession as a data analyst. There are several formulas in excel, and this can become overwhelming when you are getting started with data analysis.

Coaching Select April 07, 2022

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Benefits of Technical Writing and Content Writing Course

What is Content Writing? Becoming an increasingly popular career that is in huge demand across all fields, Content Writing can be simply described as curating engaging, comprehensive and user-friendly content. While there are no specific qualifications or degrees you need for this career, you will be required to have excellent writing and research skills to pursue content writing. People from any academic background can pursue lucrative opportunities in this field, be it freelance, part-time or full-time given that they have a stronghold over the language specified for the content. Moreover, content writing can be for blogs, website content, video content or all kinds of content that can be published on digital platforms. What is Technical Writing? A type of writing that deals with understanding technical information about a particular subject and then recording it in a document to make it available for the audience. Widely used in technical fields like Computer Science, Biotechnology, Robotics, Engineering, Finance etc. the genre of writing employs writing techniques to make the text easily understandable to the public. The purpose of this form of writing varies greatly from other forms like creative writing, business writing and academic writing. The fields that involve instructions and explanations hugely rely on this form of writing. It involves writing reviews, reports, newsletters, brochures, proposals, press releases, handbooks, style guides, agendas etc.  Skills Required to be a Content Writer To be a content writer does have fantastic advantages. Based on your role, you will have the freedom to WFH, select which topics you would like to blog about and see your work on the internet and create true value. Excellent Writing Skills: In whichever language you want to pursue content writing, you must have advanced-level writing skills to curate the best content. This is why, it is important to pursue a creative writing program that can help you understand what you are missing out in terms of your writing style, comprehension, content research and so on. While writing is a field that needs constant practice, you must have a good grasp over basic grammar, sentence structure as well as overall writing skills to begin a career in this field. Research: Since the web environment is filled with material, content writers need to be able to interpret a number of details, classify knowledge and come up with meaningful conclusions. A rational mind views topics with a broad perspective and systematic reasoning. Linguistic Accuracy : This comes as no surprise: the content writer needs to be knowledgeable. The foundations of descriptive accuracy are simplistic with proper use of grammar, syntax, sentence structure, spelling, and vocabulary. Logical Flow & Coherence: Effective writing is not only about one thought or goal, it inescapably guides the reader to that goal. Each paragraph can reinforce or extend the core concept of material without discrepancies, unsourced conclusions, missed facts, or something else that could lead a reader to stumble. Content Formatting : To be a content writer, you must also know about structuring and formatting the content in the right manner. Originality : Being original effectively takes on unique tricks and perspectives that catch interest and draw intrigue. This involves the use of unique vocabulary, unforgettable sentences, fascinating stories, surprising comparisons, and unusual research reports to highlight the point. To appear authentic, stop clichés and expressions in stock throughout all times! time Management: To be a content writer, you would also require good time management skills because digital content gets published under tight deadlines so working as a freelancer or full-time content writer, you should be able to submit the content within the given time.   To begin with a course/ career in technical writing, you need a set of skills that will enhance your abilities in this field. We have listed down the skills you might need as a technical writer: Writing Skills Ability to work with technical writing tools Systematic Approach Efficient sourcing skills Teamwork abilities Critical Thinking Skills Web Designing Skills Sociological Skills How to Improve Technical Writing? Since the genre of writing serves a different purpose altogether, the tips to improve technical writing also are genre-specific. The aim of this form of writing is to make complex technical content easily readable. Regardless of the type of document that is written, the writer needs to follow a procedure which includes knowing the audience, following a clear and formal style of writing besides thoroughly researching before starting to write. Technical writing focuses on major enhancements of : Know Your Audience: The basic thing for technical writers is to understand the audience they are writing for. If it is specifically for professionals, then the bar of writing should meet their expectations. But when the audience is not so acquainted with the technical terms, subject-specific jargons, abbreviations etc, the challenge gets bigger. It is important to establish a new concept before writing about it. Spelling out the acronyms and giving a detailed overview of the concepts help readers relate the given information. Maintain a Formal Style: Using impersonal style sets it apart from the normal story writing. In technical writing, it is important to write from a third-person perspective which helps in establishing the credibility of the text as meeting the standards of objectivity. Avoid opinionating the concept, rather focus on facts and easy way of disseminating them. It should look like a teacher instructing his students rather than storytelling or commentary. Research From Multiple Sources: While technical writing deals with subjective knowledge, it is important that the facts are verified and well presented. To improve the craft and be close to achieving the goal of writing, research part should be taken seriously. Make a list of sources before writing, and research thoroughly about the subject. A small mistake left unchecked would bring down the credibility of you as a Technical Writer. Keep Your Technical Writing Simple and Thorough: A good Technical Writer makes a difficult task easy and complex concepts easily comprehensible. Rather than giving abstract ideas, the writing should be crisp and to the point, however, the length of the text can vary depending on the need. It is to be kept in mind that a reader in search of credible information would read the document, so it is necessary that you should be able to deliver thorough information on the concept. Use Examples and Visuals: Since technical writing can be tough to understand despite the writer’s incessant efforts to keep it simple. The factual data and statistics make it harder to understand. To bring clarity and make it smooth for readers to digest it, the use of examples and visuals can be made. The graphical representations help you convey complex ideas with ease.

Coaching Select April 04, 2022

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Importance Of Digital Marketing

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.   Every business needs digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include: Affordability: Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. Flexibility: There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time. Expansion: Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. Multimedia: Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important. Interactivity: Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences. Tracking: Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy. Influencer Engagement: Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. Digital Marketing for Small and Large Businesses Cost-Effective: Digital marketing efforts require barely any initial investment. This is great for small businesses. Most digital marketing tools offer basic features free of cost. It is up to the businesses to make the best use of them. Check out the types of digital marketing tools. High Reach : With digital marketing, the reach is global. Hence, you can take orders for your product or service from all over the world and it need not be limited to one area. And when you go global, you can still niche your audience to selected individuals. Thus, it’s a win-win. Brand Awareness : If a customer has no awareness of your brand then he cannot make a conversion. To tackle this, brand visibility is extremely important. With pay-per-click and other kinds of paid promotions, you can really attract customers to your small business. We recommend this Facebook and Instagram Ads online course to understand some more. Building a Customer Base: The challenge with small businesses is that one needs to build a customer base. This is based on building a rapport with a strong customer relationship. With CRM tools such as HubSpot and Oracle, you can manage this easily. Brand Image : An established company’s image is everything. The right campaign strategies can make or break a company’s brand image. Through digital marketing, effective campaigns can be designed and the scope fixing any glitches immediately is there. Measurable Results : With digital marketing, big companies can have real-time measurable results. With this, they can analyze the effectiveness of the campaign and accordingly formulate strategies. Today, the significance of analyzing data is very important to evaluate the effectiveness and success of your campaigns. Increase in ROI: Companies can increase their revenue with digital media by investing in ads and thus, increasing conversions. The investment in digital media is much lesser than traditional media and the returns are also higher. Did you know? You can run ads on certain digital platforms for as low as 1$. Retaining Loyal Customers: The main goal of digital marketing for big businesses apart from increasing their business is ensuring that their customer base is loyal and satisfied. Digital Marketing for Students & Working Professionals Job Safety : Digital marketers are in demand right now because companies are constantly on the lookout for skilled professionals to handle their expanded digital marketing efforts. Thus, this ensures job safety in such tough pandemic times as well. Good Income : With high demand and a comparatively lesser supply of skilled individuals, the digital marketing job roles enjoy a good salary trend. And it’s not even compulsory for you to have a professional degree in it. In-depth knowledge clubbed with a few value-rich internships can get you started! Helps you stay up-to-date : Students can keep up-to-date with various industry trends and today, that’s a necessity. If you’re not in line with the latest demands and trends of the industry, you make find it difficult to stay afloat. And currently, digital marketing is the trend in every industry. Thus, you must learn it. Allows Entrepreneurial Roles: With the new dawn of Digital India, digital marketing is all set to take the forefront. For students who wish to take up entrepreneurship, the stage has been laid. Digital marketing has opened doors to various entrepreneurial opportunities. You can freelance as well. There are multiple benefits of a freelance digital job. Skill Development: Versatility and multi-faceted is what employers are keen on. Thus, it is vital you keep updating yourself with various skills, digital marketing being one of the most important ones. digital marketing in the tourism industry Today’s digital marketing age plays a huge role in the tourism industry. It can help businesses understand consumer behaviour, make customer conversations easier and also enhance their offerings with the aim of maximum customer satisfaction. The marketing efforts can be more targeted with various digital ads and can help identify their customer base. digital marketing strategies: Without a digital marketing strategy, you are hitting an arrow in the dark. Businesses today need a digital marketing strategy to guide them in a certain direction. The first step is to identify clear marketing goals. These include increased brand awareness, clicks to the website and an overall increase in conversions paving the way to customer loyalty.  

Coaching Select April 01, 2022

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How to Built Professional Development

  The foundation of personal and professional development is gaining new skills and experiences that can help you to make progress in your life and work. The two are heavily intertwined - if you’re keen to develop professionally then you might have to start with a time investment in personal growth first. This is about the self-awareness to understand what you want from life, and from your career, and tackling the things that might be holding you back, such as anxiety and fear. Tips for managing personal and professional development Set goals. That could be to be able to manage more people, bigger budgets or to achieve a higher profile within your organisation. If you’re clear on your objectives then you’ll be able to find the training, courses or experiences that are going to help you to achieve them. Make sure you have a plan. Ongoing learning has a huge range of benefits for anyone, from boosting confidence to opening up new career paths. It is well worth creating an annual plan that integrates your goals and focuses on the development that you’re looking to achieve within the next 12 months. When you’re structuring your plan try to focus on completing one significant piece of training and development at least every three months. Be selective about the opportunities that you come across. Are they aligned with the goals that you’ve set and are they going to be a good use of your time? Not every opportunity for learning and development is going to be a good fit with where you’re trying to go. That’s why it’s so important to be selective about how you dedicate the time (and resources) that you have available. Don’t be afraid to say no if you have a sense that the training or course just isn’t going to be a constructive use of your time. Give yourself time to review your progress. If you’re setting goals then make sure you’re also tracking your progress and that you’ve set aside time to review how you’re doing on a regular basis. Reflecting on learning and development is an important part of ensuring that you get something from it - and also that you’re still heading in the right direction in terms of overall goals, objectives and planning. Here are other major benefits of professional development: It provides you with the needed skills to better perform your job and succeed in your line of work It will provide you with the necessary certification(s) to prove skills and expertise in your field It keeps professionals current on industry trends It will boost your confidence and credibility It will help boost your productivity and efficiency It will open doors to new opportunities It increases earning potentials and the likelihood of being hired It provides networking opportunities It can help accelerate your career It opens the door to a future career change. Determine Your Professional Goal and Make a Good Plan   Major Skills on How Built Professional Development: Communicate Clearly It will be challenging to achieve your career goals if you suck at communication. At certain levels of management in corporate bodies, clear communication is as essential as decisive actions. Precise and efficient communication can help you in many ways. The very first benefits include improved relationships with your bosses and subordinates. You will find it easier to work with teams and your direct and broader management team. Improve Your Leadership Skills Some ambitious individuals stutter professionally because they fail to perform when presented with the opportunity they have longed for. With time and effort, you can attain leadership positions. In most instances, how you handle the position will determine whether you can climb higher or be limited in your career progression. Instead of focusing on attaining a leadership position, work on your leadership skills as a part of your professional development endeavors. Become Aware Of Your Strengths Sometimes all it takes to achieve personal growth is self-awareness. Do you know your current strength? Are you aware that some of your strengths that you are not taking seriously can help you climb the career ladder? Leverage your strengths to create a better future in the workplace and your industry. If there are weaknesses that are not compatible with the future you want, address them as much as possible. Knowing your strength can also help you set the right goals and career path. Be Visible No matter how hard you work or how skillful or knowledgeable you are, being invisible in your workplace will always work against you and your aspirations. Increasing Your Visibility – Raising Your Profile at Work. Make Connections and Learn How to Use Them When it comes to career advancement, the need to make connections can never be overemphasized. In many instances, it is all about who you know and how you relate with them. The best way to make the best of your connections is to take personal advancement seriously while establishing these connections. Learn new things from the people you meet, and don’t be afraid to exchange meaningful ideas. Reflecting on Your Learning and applying your learning: Reflecting on what you have learned is a vital part of continuing professional development. Learning does not emerge only from activities that you designated as ‘development’, and you may find that you are learning at least as much from your day-to-day activities. Sharing Your Learning with Others: It is certainly true that being able to articulate and share your learning is an important part of making sure that you have fully internalised it.

Tanu Kapoor December 10, 2021