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Digital Marketing Professionals A Recession Proof Career

Digital Marketer: The highest Booming Career of Tech Era!

September 15, 2021

By Tanu Kapoor

Career Expert & Blogger


Are you ready to be a part of the most recent and trending career option and looking for some kind of work which does not require going to the office and can be done from home itself! If you are looking for all the above-mentioned factors in your job then the best option for you is to be a Digital Marketer, the highest Booming Career of Tech Era.

How Is It A Recession Proof Field:

Digital Marketing is the only field where there is no scope of recession in present as well as in future. With each and every brand and business going the digital way you don’t have to worry about the job security. Look at the scale at which the “Digital India” campaign is being promoted across the nation by our Prime Minister himself. With an ever-increasing demand of the smart phones and with the least expensive internet packs available in the market people prefer being online whole day long. So, going by the current human behavior there’s no better option for the brands and businesses to promote themselves online itself and take an advantage of the situation. Companies nowadays do not see any scope in traditional marketing methodslike ads over television, newspapers or radio or sending salesmen from home to home promoting the product and the brand. Please refer for digital marketing strategies.

Why? Because people these days do not have time;

  • To watch television: Due all episodes of their favorite shows can be watched online itself.

  • Read Newspapers: News of each and every kind is available online.

  • Listening Music on Radio channels: It has more of ads and less of music so people prefer downloading their favorite songs and listening to them whenever they feel like.

  • No more salesmen because almost everyone is working in present time to support their partner and improve their lifestyle.

So, the traditional marketing methods do not work anymore. Digital Marketing is the most in-demand and will always be in-demand platform for marketing and as a profession too. Going by the stats of CII and KPMG (Confederation of Indian Industry &Klynveld Peat Marwick Goerdeler – an audit company) the Digital Advertising is set to cross INR 255 Billion mark by 2020.

Realistic Growth Opportunities:

Sky is the limit for growth opportunities in this field. How! There is not one parameter that you work on when you are a Digital Marketer. There are many parameters like SEO (search engine optimization), SMO (social media marketing), Google Analytics, Google Adwords, Blogger and a Digital Marketer who is an expert in all the fields. With so many fields to work in the growth opportunities will definitely be vast. A Digital Marketer will not be doing the same job everyday as there are many departments that you can work in and do something new each and every day.

Option of Working from Home:

This is one of those fields which give the option of working form home. You can be a freelancer and design the websites, write blogs, optimize the websites, do the marketing for a brand and various other things that can be done from the comfort of your home.

Choose The Right Institute For Learning Digital Marketing:

There are innumerable institutes offering the Digital Marketing Courses but a trainee should be very careful before they choose an institute as there are very few which would give you the required and practical knowledge of all the modules.

  1. An institute online named IIADM that is not just offering the training but a paid internship as well to its students and that is something that no other institute is offering at the moment.

  2. YMCA in New Delhi; a brilliant institute for Digital Marketing Enthusiast.

So, a student should look for safe options like these where they are not just paying for the course fee and then going for interviews without having any practical knowledge. If an institute is offering a paid internship as well then there is nothing like it as a trainee would be gaining the practical knowledge and will be paid as well for it.

Fantastic Salary

Since the chance of internet marketing is rising; it will surely affect the expenses of individuals. The need is more and also the supply being little. In traditional financial aspects, most of us know what happens next -- the worth of this thing enhances in addition to the cost. You are your successful marketplace with an enormous skills shortage you can consider yourself as an investment -- and repay your commission accordingly. The increase that you get can also be at fixed intervals. The further you showcase your abilities, the further you will be compensated. For freelancers, this really is a fantastic chance since they may perform good and bidding higher for your upcoming assignments. The typical full-time salary for people that are eager to begin with no experience is roughly $355,742 - $1,374,865 each year. "The more skills you have in Digital advertising, the greater of a precious asset you'll be to companies, and they're likely going to give very competitive wages and benefits packages.

Final Words

You will find a significant number of internet advertising and marketing jobs growing up now. There'll be an escalating increase in the number of digital projects in years to come. Thinking about looking for a profession in online marketing is sensible. You have to follow the skill set that's required from the It companies and prepare so. Before beginning, it's compulsory to have an eye on the essential abilities and expertise. Taking the proper initiative would help you've a secure job standing with handsome wages later on.

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